Syrah Outselling Chardonnay?
Wine.com put out a curious press release, saying that at its website Syrah is now outselling Chardonnay, for the first time ever. Syrah sales grew 47% during the first half of the year, earning it the #2 varietal spot behind Cabernet Sauvignon (so Syrah is now outselling just about everything, really). Nationally, though, those numbers may not measure up to what Wine.com is seeing. From its press release:
“What you’d typically see in national wine consumption statistics that rely largely on supermarket scanner data, place Syrah/Shiraz at 3% and Chardonnay at 23%,” said Michael Osborn, Wine.com Founder and VP of Merchandising. “Wine.com consumers buy wines you’ll find at fine restaurants, and in that world Syrah purchasing ranks at 11% and is growing in popularity.”