Dr. Dre’s Sparkling Vodka Invites Smackdown
It’s like east coast vs. west coast all over again. From O2 Sparkling Vodka‘s press release:
O2 Sparkling Vodka, patented in 2003 after over 2 years of research and development, has been a top seller in Europe since 2002 and launched in the USA in January 2008 with great success. Dr. Dre has recently announced that this fall he is going to be marketing his own branded cognac followed by a sparkling vodka in conjunction with the release of his long anticipated album which his fans have been awaiting for almost 10 years.
Drinks Americas, Dr. Dre’s venture partner, describes Dre’s sparkling vodka as a “unique new to market sparkling vodka” in their press release of February 25, 2008. However, Dr. Dre is not the inventor as implied.
“I am very complimented that Dr. Dre has recognized how innovative and special our sparkling vodka is and is trying to copy it. My concern is that it isn’t produced by our patented method and may well turn out to be a very poor imitation,” says Philip Maitland, President of International English Distillers Ltd., inventor and patent holder of O2.
I know from experience: Don’t get these vodka guys riled up!