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Review: PAMA Pomegranate Liqueur


PAMA’s a brand that’s been around for years, but to my knowledge it is the only pomegranate liqueur on the market.

Why no competition? Because the popular way to get pomegranate into a drink — overwhelmingly — is via that classic bar standby: Grenadine.

Now the catch is this: Rose’s Grenadine, by far the most common brand of the stuff, is little more than red corn syrup. So purists started looking for something legitimate, with real pomegranate flavor, and “authentic” grenadines were born. (Stirrings is just fine.)

PAMA ups the ante with real pomegranate juice, and mixes in vodka and a touch of tequila to come up with a largely winning liqueur recipe. While it is perhaps the stickiest substance in my liquor cabinet, I have to say I’m a fan. The pomegranate taste is deep, and while PAMA is very sweet, it’s certainly not intended for consumption straight. Rather, use it to make an amped-up Cosmopolitan, pink-ify a Margarita, or add fruit notes to just about anything… without weakening your alcohol level (for better or for worse).

Heck, sip enough of it straight and maybe you can drink it this way….

34 proof.

A- / $25 / pamaliqueur.com

And here’s a PAMA cocktail to try…

Fruit Cobbler

1 oz. PAMA liqueur
1 oz. blueberry vodka
1 oz. lemon juice
1/2 oz. simple syrup
club soda

Combine all ingredients except club soda in a shaker. Add ice and shake vigorously. Strain into emptyhighball  glass, fill glass with ice and top with soda. Garnish with kiwi, strawberry, and blueberry on a spear.



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Christopher Null

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content company.

  • 1


  1. Curious October 25, 2011

    Quick question: can this stuff replace grenadine in my liquor cabinet?

  2. Christopher Null October 26, 2011

    It will sub for grenadine in a pinch, but I wouldn’t habitually use it that way unless I was out of real grenadine.

  3. Curious October 28, 2011

    Good to know. Thanks Christopher.

  4. Anonymous December 27, 2018

    Why do you consider PAMA to not be a real grenadine? Like real grenadine, PAMA has pomegranate juice, sugar and water. The only thing added to PAMA beyond that is 17% spirits which appeals to me because it acts as a preservative. I would appreciate your clarification as to why you consider them to not be good substitutes for each other. Thank you.

    1. Christopher Null December 28, 2018

      Because that is not what grenadine is.

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