Drinkhacker Reads – 10.30.2012
In other “What Global Warming?” news: world-wide wine production is expected to drop 6.1% over the next year, with France’s output potentially decreasing by 20%. This news will no doubt be displeasing to Canadians, who are now consuming more wine than they have in recent years. [Business Week]
Merging the latest in technology trends, Diageo is rolling out a process in which people can scan QR codes with smart phones and have the ability generate custom user video content to personalize their purchase for someone special. Coming soon to a bottle near you. [Ad Age]
Elsewhere in Diageo land, Johnnie Walker has announced it is teaming up with Porsche Design Studio for a limited edition packaging of its Blue Label whisky. An ideal holiday gift for your favorite minimalist or modernist pal. [Embelezzia]
The inaugural privately-bottled whiskey release of the Irish Whiskey Society (something akin to the SMWS) will be unveiled shortly. According to the report in Whisky Magazine, the bottling:
..comprises of the entire contents of one ex-bourbon barrel, which was filled with Midleton Distillery’s Single Pot Still whiskey and cask 1038 was placed in Midleton warehouse No. M09 on the 13th of January, 1995. Following more than 17 years of maturation, the whiskey was removed from the warehouse and bottled on the 17th of October, 2012. It has been bottled at cask strength 55.2% ABV.
No word on availability (if any) in the United States. [Whisky Magazine]
And finally, Buffalo Trace announced via press release the imminent arrival of round seven in its Single Oak Project. This round focuses exclusively on the recipe, stave seasoning, and wood grain variables, with aging warehouse, entry proof, char level and tree cut staying consistent. [Single Oak Project]