Drinkhacker Reads – 03.06.2013 – Michter’s Sour Mash Returns
One of the larger announcements from yesterday’s newswire was the press release from Michter’s announcing the return of its legendary staples to its lineup: the Sour Mash. The Sour Mash was the company’s biggest seller in the ’70s and ’80s, but disappeared when Michter’s ceased production in 1989. It will ship and arrive on shelves shortly for a suggested retail price of $44. Photos and review forthcoming. [Michter’s]
The hits for Anheuser-Busch/InBev just keep on coming. This past weekend a security guard was arrested for reportedly stealing $100,000 worth of Budweiser products from its New York warehouse over the course of several months. [DNA New York]
Diageo has given the green light to a new crowdsourcing initiative. As a part of its Show Your Spirit Initiative, bartenders across Western Europe are being invited to create their own spirit for its product line; with a portion of the profits going back into the bartender’s pockets over the first five years of the spirit’s existence. Submissions are being accepted, with the winner to be announced in May.
[The Spirits Business]
In an effort to compete with Beam’s Skinnygirl vodka, Diageo is slated to release Smirnoff Sorbet Light (not a sorbet, mind you) later this month and will be available in three flavors: Raspberry Pomegranate, Mango Passion Fruit, and Lemon. [Shanken News Daily]
And finally today, the bartending equivalent of IBM’s Watson supercomputer is on the horizon. Bartendo is reported to have the ability to turn out a perfectly blended cocktail in less than 10 seconds. Is $2,500 really too much to pay for a robot bartender? We think not. [Yahoo]