Drinkhacker Reads – 03.24.2014 – Diageo Gets Sued. Again.
The good times keep on coming for Diageo: the Wall Street Journal reports that the mega conglomerate is enjoying a lawsuit filed on behalf of the New York based Explorer’s Club, which owns the trademark to the name. Diageo recently adopted the phrase for its Johnnie Walker Explorer’s Club collection. This news comes on top of the announcement Diageo is planning to slash a generous amount of middle management jobs in the next few years. [WSJ]
A new study suggests that the sugar found in agave may help to lower blood pressure and prevent diabetes. There’s still more research to be done before we’re all slamming back shots in the name of good health, but at least there’s some promising news for tequila drinkers in lieu of so many horrible celebrity endorsements. [GuardianLV]
In bourbon news, it appears that Brown-Forman is getting busy in 2014. Insider Louisville reports that the company is getting ready to break ground on a new distillery in downtown Louisville on Whiskey Row. This report comes on the heels of an announcement via the enigmatic anonymous bourbon scribe BourbonTruth, which claims Woodford Reserve is readying a series of expressions based on vintage bourbon recipes later this fall. [Insider Louisville]
Penderyn whisky continues its celebration of Welsh icons with a nod to poet Dylan Thomas. The Spirits Business reports that the new whisky bearing no indicative age statement was filled in used bourbon casks and finished in sherry casks with an abv of 41%. The limited edition will be released across Europe and the UK at the end of April. It should be noted that alcohol played a special role in the life and times of Thomas. [Spirits Business]
Unless you’re some sort of polymath genius, your NCAA brackets have been absolutely decimated with the number of upsets over the past week. However, there’s one tournament you may be able to excel at with very little statistical knowhow. BourbonBlog is starting up its annual Boozebrackets tournament. The premise is simple: vote for your favorite in each match and see how well they do. No billion dollar grand prize, though, but tastier than b-baller sweat. [Bourbonblog Boozebracket]