Review: Hard Frescos
Mexican sodas (aka frescas) are one of life’s little pleasures. Naturally someone had to try and improve on them by adding alcohol.
Hard Frescos are, as is common in this category, not really sodas but rather malt beverages with flavoring added. However, while it says malt beverage on the label, Hard Frescos are actually made primarily from fermented fruit juice. A drop of malt is added simply for legal and labeling purposes.
To its credit, everything is natural in each of the four Hard Frescos expressions, and each includes 25% fruit ingredients in the bill. All of the expressions clock in at 5% abv, and all bottles are 11.5 oz. (16 oz cans are also available.)
Can you shortcut your way to a Tequila Sunrise with a Hard Fresco? (Strangely, a Paloma-esque grapefruit soda is not available.) Let’s find out.
Hard Frescos Cola Buena – Smells like cola (this is “brewed with real kola nut”), but the palate is sickly sweet with notes of cheap, Chinese candies and laden with an overripe fruit character that dominates any vanilla-cinnamon notes that one expects from a cola-flavored drink. The aftertaste is epic and, I should add, far from buena. D+
Hard Frescos Juicy Jamaica – A hibiscus flavored drink, again very sweet and fruity, but here the sweetness is more warranted, making the experience come across more like a boozy fruit punch. The malty funk found in the Cola Buena is largely absent here; if you can handle some heavy strawberry and cherry notes (and precious little floral character), this isn’t a bad spin on an, indeed, juicy punch. B
Hard Frescos Citrico – Flavored with “real citrus and guava” — but looks like orange soda. Tastes like it too (with a slight tropical edge), but again there’s a funky, medicinal character underneath that tends to dominate the experience. It’s more evened out than the cola, but more obviously “alcoholic” than the jamaica. If you imagine this to be a very cheap and abstract version of a margarita, it makes the experience a bit more worthwhile. B-
Hard Frescos Tangy Tamarind – Jarritos made me a tamarindo convert, but this Hard Frescos rendition is decidedly weird, offering notes of cocoa powder, walnuts, marzipan, and brewed tea — all of which are various shades of brown but none of which taste anything like tamarind. This concoction, whatever it is, doesn’t taste particularly offensive, but it pales in comparison to what a real tamarind soda is like. C+
each about $4 per 11.5 oz bottle / hardfrescos.com