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Rated B+ Rated C- Ready-to-Drink/Premixed Cocktails Reviews

Review: Studebaker Old Fashioned and Manhattan Bottled Cocktails



Studebaker is a new brand out of Norwalk, Connecticut, which is using Canadian whisky as the base for two “Prohibition inspired” bottled cocktails — both classics, the Old Fashioned and the Manhattan. Let’s see how these manage to turn out, unadulterated and straight from the bottle.

Both are 60 proof.

Studebaker Old Fashioned – Made with bitters, lemon, cherry, orange, and simple syrup. There are lots of orange notes here, as there should be, and they work well with the gentle caramel and vanilla notes of the whisky proper. Relatively uncomplicated, it offers touches of milk chocolate on the finish, though very little in the way of bitterness. Pleasant enough for a Sunday afternoon, but owing to the lack of power in the underlying whisky, it’s nothing Don Draper would write home about. Compare to the more engaging and powerful Bully Boy rendition. B+

Studebaker Manhattan – Made with sweet vermouth, bitters, and maraschino cherries. This one’s out of balance from the start, initially coming across as overloaded with vermouth notes — oddly dry, with heavily herbal overtones. Things get even less coherent from there, the concoction turning gummy and vaguely vegetal. There’s little semblance of whisky here — there’s a reason soft Canadian whisky is never used in a Manhattan — particularly on the flabby finish. Skip it. C-

each $25 / studebakercocktails.com

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Studebaker Old Fashioned



Christopher Null

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content company.

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  1. neandrewthal June 27, 2016

    I know I`m unholy but the Manhattan is one drink where I actually prefer soft Canadian whisky. Of course I always have Canadian Whisky and vermouth on hand though so I dont need this.

  2. Jo Shepherdson March 29, 2017

    I bought this for my husband at Sam’s Club. Because he will only drink a Manhattan with Canadian or rye whiskey, he loved the Studebaker Manhattan. Now I can’t find it locally. Sam’s no longer carries it and I can’t find anywhere online that will ship to Illinois. Help!

    1. Christopher Null March 29, 2017

      Jo – here’s several options for you: http://www.wine-searcher.com/find/studebaker+manhattan

    2. Anonymous November 21, 2017

      It’s at the Sams in Northlake il

    3. Anonymous January 11, 2018

      Sam’s carries it during the holidays. I just bought some on an after Christmas sale.

  3. kyle February 7, 2019

    I think Studebaker was a A- with the time and ease of having a nice Manhattan


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