Review: Coco Cocktail
Coconut water plus booze? Now you can get your electrolytes and your buzz in a single can, courtesy of Coco Cocktail, which is 70% coconut water, plus just enough hooch to make you forget you’re drinking coconut water.
Technically Coco Cocktail is made from powdered coconut water on top of a base of water, cane sugar, and “OTS orange wine,” which is “other than standard orange wine,” which is basically a cheap class of alcohol that lets you put “wine specialty” on the can instead of “malt beverage.” #REFRESH all you want (per the instructions on the can) while being excited that you’re drinking an all natural product — but understand there’s still a lot of mystery booze in the kit.
As for Coco Cocktail in actual consumption, it’s a lemon-lime flavored, lightly fizzy concoction with a very sour body. Coconut water has never been my bag, so I appreciate the effort to cover it up with fruit flavors, but Coco Cocktail takes it all a bit too far, with a mouth-puckering finish that’s as powerful as many a sour candy out there. Light notes of the underlying coconut bubble up here and there, but these are quickly washed away by the flavoring. In other words, if you want to drink coconut water, but also booze, and also not taste the stuff, well, here’s one way to do it.
C- / $10 per four-pack of 12 oz cans / cocococktail.com
Update 2/10/2017. A reply from Coco Cocktail’s parent company CEO Franz Tudor:
I would like to thank you for taking the time to review COCO Cocktail #REFRESH. We respect all opinions regarding our product, but I would like to address a few comments that were made in your review.
In response to the “cheap class of alcohol” comment I would like to provide the following. OTS Orange Peel Wine is far from cheap and in its pure form tastes more like a very pure vodka. The orange peels are turned into a molasses which is then fermented. This process produces a very clean, gluten free and non-gmo alcohol, there is nothing “cheap” and there is no mystery with the OTS orange peel wine used in #REFRESH. OTS wine is nothing like malt in many regards mainly quality, gluten free, non-gmo and there is no aftertaste. The OTS wine we use could be consumed as a standalone cocktail and we pride ourselves as using only the cleanest ingredients and stand behind everything contained in #REFRESH and all future Coco Cocktail products. In fact our products undergo more testing by certified independent labs than any alcoholic beverage in the market.
While your article mentions coconut water, it fails to comment on the vitamin and mineral content of #REFRESH. This is the first alcoholic beverage to ever be able to claim as per US FDA regulations that it is a “Good” source of several essential vitamins; A, C, D, E, B1 & B6. Did you know that 95% of the population is vitamin E deficient and 90% are potassium deficient? I would further emphasize that all sources of vitamins and minerals in #REFRESH are from actual food sources and are fully bioavailable to the human body unlike the synthetic vitamins used in many non-alcoholic beverages including Naked Juice. Pepsi recently paid fines for using synthetic vitamins in Naked Juice and misleading consumers in their advertising and packaging. Most non-alcoholic beverages in the market claiming vitamin content are from synthetic vitamins which typically have bioavailability rates of 10-12%, meaning when a product states 100% of vitamin C and the source is synthetic your body will only use and absorb 10-12% of the advertised content. The US FDA recently changed labeling regulations for products utilizing synthetic vitamins. There is absolutely nothing synthetic in #REFRESH. I will and have compared our product to multiple fresh pressed juices any time as the majority of the time #REFRESH has a superior nutritional profile and wait until POW! hits the market as it achieved US FDA regulations to claim an “EXCELLENT” source of vitamins adding multiple B vitamins and vitamin K in addition to the vitamins found in #REFRESH.
We have created a special process to make our coconut water easier to store and transport. Once rehydrated our “powder” creates REAL and All Natural Non-GMO coconut water that would compete with any coconut water currently available on the market in both taste and nutritional profile. The US FDA has reviewed our process and ruled that our coconut water “powder” was still an All Natural Juice (the FDA classifies all coconut water as juice). We add nothing to our coconut water unlike many of the leading non-alcoholic coconut water brands on the market. Each can of #REFRESH is 70% coconut water and contains 177mg of potassium per 12oz serving and only 7mg of sodium, the appropriate hydration formulation considering most in the US are not sodium deficient in their daily diet.
The SuperFruits Mangosteen and Garcinia Cambogia are also added to #REFRESH. These SuperFruits are excellent sources of antioxidants.
As far as taste goes. We use real fruit extracts and not “All Natural” flavors as the dirty industry secret is that those flavors are made with chemicals that happen to be classified as natural, but often contain not even a trace element of the actual fruits. This is not the case with #REFRESH and the extracts we use as flavor. While it does have a strong or tart citrus flavor, there is a large population who prefer tart over sweet. In addition, considering the large number of cocktails include something citrus and something bubbly, #REFRESH makes an excellent and nutritious mixer with spirits ranging from vodka to whiskey. Try it once instead of using sodas, high sugar content juices or energy drinks (which by the way it is very dangerous to mix caffeine and alcohol). Taste like beauty is in the palette of the drinker. Yes I have seen the sour patch face on occasion, but I have also heard delicious and that is so refreshing the majority of the time and is supported by our current sales ramp. With that said we are preparing to launch a pomegranate berry flavor called POW! that will appeal to the sweeter in palette but will only contain 13g of total carbs per 12oz serving and 100 calories.
Again, I thank you for taking the time to review and I respect your opinion, but wanted to address some of the misunderstandings contained in the article. If you have further interest in better understanding our products and company mission I am available at any time to address your questions and comments.
Cheers & To Your Health! Franz Tudor, CEO of Healthy Beverages, LLC and Co-Creator of COCO Cocktail.