booker’s
Beam’s Booker’s brand is getting its first new innovation since 2019 with the launch of The Reserves, the first of a new, annually released series that elevate the Booker’s experience even further. The twist? These aren’t the result of a single day’s production but rather a blend of barrels pulled from the “center cut” of…
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Finally catching up with the final Booker’s Bourbon release for 2023, complete with a new and increasingly “we’re out of names” moniker: “Mighty Fine Batch.” This batch is named in honor of Booker Noe’s signature phrase he’d use to compliment anything he approved of – from his namesake bourbon to his country ham. If you knew…
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The second Booker’s Bourbon release of 2023 is upon us, and this one dives deep into the Noe family archives for its naming inspiration. According to the official release notes for Booker’s “Apprentice Batch”: This batch pays homage to the beginning of Booker Noe’s distilling career when he first learned the art of making bourbon…
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Booker’s first batched release for 2023 is here, dubbed Charlie’s Batch, in honor of Charlie Hutchens, the craftsman behind the signature wooden box that each Booker’s bottle comes in. (With all due respect to Charlie, as the Booker’s box is indeed awesome, but are we running out of batch name ideas?) This bottling is a…
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After “Ronnie’s Batch” and “The Lumberyard Batch” dropped earlier this year, Booker’s Bourbon is back with 2022’s third expression: Kentucky Tea. As with all contemporary Booker’s releases, this one is named for a person, place, or concept near and dear to the Noe family, eighth generation descendants of Jim Beam and Master Distillers at his…
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It took almost the full first half of 2022, but bourbon drinkers can finally get their hands on Jim Beam’s latest in the Booker’s line. This release — 2022-01 — is named for Ronnie Land, a 40-year Beam employee who worked at the company’s Clermont and Boston, Kentucky facilities. Land rose to Warehouse Manager and…
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